Hikers Brew created by Eau Claire entrepreneurs
Campers who are avid coffee drinkers know it can be a struggle to fully appreciate the outdoors when they aren’t properly caffeinated. There is a depressing deficit in the coffee technology field preventing backpackers from enjoying a strong cup of joe in the morning before their next hiking excursion.
Luckily, a pair of Eau Claire entrepreneurs has solved this longstanding plight by creating camper-friendly coffee. Campers will no longer have to grimace and settle for instant coffee, a sad excuse for a caffeinated beverage. The company is called Hikers Brew, and it was developed by a pair of young businessmen fighting against terrible coffee substitutes with two travel-ready options. Hikers Brew’s motto is “Adventures Begin With Great Tasting Coffee,” which means mountain hikers, backpack travelers, and general nature-loving adventurers will be impossible to slow down.
“We are all about the flavored coffee. Other brands similar to ours are really focused on the elevation of where the coffee is actually grown, but we want to focus on quality flavor.” – Zach Pecha, co-founder of Hikers Brew Coffee
Creators Zach Pecha and Bob Christopher noticed a problem with drinking coffee in the outdoors: Many hikers and backpackers loved to bring coffee along on their trips, however, there weren’t many products that were lightweight and had a great taste. “It would be an amazing idea to provide fresh coffee shop-style coffee in small and convenient compostable packaging that benefited the environment,” Christopher said. Getting rid of plastic packaging was a must for Hikers Brew as they wanted to provide a green product for people who love to explore our green world.
They succeeded: The product is 100 percent compostable, organic, and fair trade. Is this coffee already magical or what? Compostable packaging was important to the creators because, they say, “Biodegradable packaging can be just thrown away, get stuck under garbage in landfills, and take years to break down. Carrots in landfills are found after 20 years that are still orange on the inside. With compostable packaging, it can break down between 50-60 days because you can just throw it in your garden.” The coffee is also packaged in lightweight and compact materials so you can stash, stow, and store fresh coffee grounds anywhere. Furthermore, not only is this coffee eco friendly and convenient, but it is gourmet too, roasted fresh every Tuesday night. Bid farewell to low-quality, flavorless mock coffee forever.
The coffee is packaged in two sizes, “Basecamp Bags” and “Venture Pouches.” Basecamp Bags are filled to the brim with 12 ounces of fresh coffee grounds, supplying the traveler with 32 6-ounce cups. However, if you’re not abandoning society for 32 days, a Venture Pouch maybe more your style. Sold individually, they weigh just 1.5 ounces and yield up to four 6-ounce cups. Their plethora of Midwest-roasted varieties, which are sourced from Guatemala and Colombia, include classics such as Dark Roast, French Vanilla, and Medium Roast. For the more daring drinker, Hikers Brew provides Caramel Canyon, Hazy Hiker, and S’mores. For those trying this product for the first time, Hikers Brew also has a Venture Pack sampler option with one 1.5 oz. bag each of Hazy Hiker, French Vanilla, Caramel Canyon, and Medium Roast in one perfect box.
“We are all about the flavored coffee,” Pecha said. “Other brands similar to ours are really focused on the elevation of where the coffee is actually grown, but we want to focus on quality flavor.” Christopher mentioned that S’mores and Caramel Canyon are the most popular varieties. However, one flavor that may need some explanation is Hazy Hiker. Christopher cleared up the confusion: “The whole story is about waking up in the morning, you’re feeling hazy, but then you get a little caffeine boost from Hazy Hiker and you’re good to go.”
Their goals? According to their website, “Hikers Brew wants to develop a brand that will participate in and promote the environmentally friendly product movement while inspiring people to appreciate and enjoy the outdoors.” However, this coffee isn’t just useful for outdoor traveling: It can be enjoyed at home as well. Hikers Brew wants to offer biweekly or monthly subscription boxes that are completely customizable. The coffee will be delivered either on foot to locals or straight to your door while staying as environmentally sustainable as possible. Pecha and Christopher added, “We want to become (U.S. Department of Agriculture) certified, so then all of our coffee will be organic, the process, storage, and all that will be organic as well.”
Currently, Hikers Brew can be purchased online or at The Local Store, 205 N. Dewey St. Eventually, its founders hope it will be sold in national stores, too.
With Hikers Brew Coffee, every outdoorsman can, in Christopher’s words, “Bring the coffee shop to the mountain top.”