$299M

Amount of direct visitor spending in Eau Claire County in 2021, according to data compiled by Travel Wisconsin.

28.8%

Percentage increase in direct visitor spending in the county between 2020, the low point of the pandemic, and 2021. Statewide, the increase was 31.1%.

3,728

Estimate number of jobs in Eau Claire Country attributed to the tourism economy.

$27.4M

Estimated mount of state and local taxes generated by tourism in Eau Claire County last year.

1 in 21

Share of Wisconsin jobs sustained by tourism. The industry had a total estimated economic impact of $20.9 billion last year alone.

Source: Travel Wisconsin